What has changed at Nature’s Sunshine?

Over the past year, Nature’s Sunshine has been making changes to branding, but on September 1, 2020, more changes occurred that might be somewhat confusing. Here are a few easy lists of things that have changed and not changed, and then below that, you can read more about what is happening.

What has changed

  • New logo
  • New bottles
  • New labels
  • New product names (particularly LBS II and ALJ)
  • A shift from capsules to veggie capsules
  • New marketing strategies/initiatives for distributors

What has not changed

  • Pricing (no price increases in 2020)
  • Formulas
  • Ownership of Nature’s Sunshine
  • The way you order (our ordering process has not changed at all and is as simple and quick as ever)

Here is more information about these changes:

Why are things changing?

In general, Nature’s Sunshine is adapting to changes in the market such as the growth in online retail and a consumer trend toward vegetarian options and supply chain transparency. The nutritional supplement market has changed dramatically over the past two decades and staying the same is not an option for a company that wants to be competitive.

Logo change

Nature’s Sunshine has changed logos many times over its 50-year history but it has been a few decades since the last update. Here is a comparison of the older logo and the new one. (Note that the new logo may appear on many different colored backgrounds.

New bottles and labels

The shift to new bottles and labels has been happening gradually over 2020, so you are likely to receive both old and new bottles/labels in your orders. Here is a comparison of the old and new:


New product names

The two most prominent name changes involve two of Nature’s Sunshine’s most popular products:

Note that both of these products still reference the old name on the new label and are searchable on this site under the old name. The formulas are unchanged.

A shift from capsules to veggie capsules

Because the market is increasingly vegetarian and vegan, Nature’s Sunshine is slowly shifting products that originally came in capsules over to veggie caps. In most cases, these transitions are seamless and almost unnoticeable but in some cases, there is a slight change in the taste of the product. Probiotic Eleven is a good example of this.

New marketing strategies/initiatives for distributors

Because this website is geared toward consumers, we will not go into all of the ways that Nature’s Sunshine has updated its business model here. If you want to talk about changes to the way Nature’s Sunshine compensates its distributors, please contact us.

Things that are not changing

If you are a consumer of Nature’s Sunshine products, you should see no changes whatsoever in the way you order or the prices. In fact, our ordering process is exactly the same today as it was before September 1, 2020. In addition, regardless of new bottles and labels, you can rest assured that the formulas have not changed nor has the company’s approach to manufacturing supplements.